You’ll Find This Pharmacy Cream In Every French Woman’s Bathroom
Felicity IngramSAVE
There’s a certain blue jar that will be familiar to French women everywhere. A long-time staple of French women’s routines (it’s the bestselling body care brand in the country), Mixa is now generating buzz across Europe, and being dubbed the “French Nivea”. If you’re a fan of multi-purpose creams, then Mixa’s creams might be worth considering – products like its wildly popular Urea Cica Repair are gentle enough to be used on the face, as well as elsewhere on the body. This versatility – plus its affordability – have helped to make Mixa a beauty staple that has been passed down through generations across The Channel.
The original Mixa cream – developed by a pharmacist around a century ago – was formulated for the hands – specifically for people who worked in laundries and suffered with dry hands as a result. These days dermatologists recommend it for use by the whole family – including babies – and it’s frequently highlighted on TikTok as a good value, does-it-all skin saviour.
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“They are family creams, used by children and their mothers,” says Frédérique Verley, beauty and wellness director at Vogue France and a fan of Mixa. Estelle Lefébure was a long-time ambassador for the brand alongside her fellow French model Leia Sfez, who has said that she uses the baby shampoo. “In France, it is a basic part of our skincare. It smells very good and has a very French scent – everyone knows it,” she says. French actress Lola Bessis also waxes lyrical about this supermarket brand. “I love Mixa!” she says. “The creams are very soft and light and I love the floral scent. I don’t like fragrances that are too strong.”
Urea Cica Repair is extremely moisturising but also light, and with that same signature “clean” smell Bessis references. The bonus ingredient that has made it a dermatologist favourite? Urea. “Urea is an exfoliating ingredient that boosts cell regeneration,” points out Dr Paloma Borregón. “Keratosis pilaris – the pimples you can get on your arms – are often a sign of dehydration and urea can help treat them.” Effective, model-approved, and a bargain price? What are you waiting for?
Mixa Urea Cica Repair+ Repairing Balm
Article on this page was by a Vogue’s editor. Reference British Vogue